Thursday, 28 August 2008
McCann Metro
McCann Metro_test01 from Graphic State of Mind on Vimeo.
here's the latest test me and the team (j.wak and ste owen from McCann Erickson) have produced for the agencies new and exciting office space in the northern quarter.
We did'nt really have a brief for this but from what was explained to us we went out and nailed this light test.
more info to follow.
Sunday, 24 August 2008
lets keep it moving.
MECH Summer School 2008 from MECH on Vimeo.
McCann Erickson's annual summer school programme came to a close last week and i was fortunate enough this year to design the website re-skin and also edit and produce the titles for the event.
Big thanks to all the summer schoolers for helping me out with the footage for the titles.
Fresh.
Alex Trochut
Friday, 4 July 2008
Wednesday, 11 June 2008
car cemetary
picture taken at a scrap yard in my home town of Bury..
waiting for a project or an idea to go back here with my canon hv30.
maya ladwa- fashion designer
design Maya Ladwa clothing, to embody the creativity and detail which goes into her mens casual clothing. This design and others is currently being used for her end of year degree show and other promotional work.
Thursday, 24 April 2008
Friday, 11 April 2008
"I am Somebody"
CLASSIC

Was shown this video showcasing the true beauty of the Air Force One quite a while ago now, but is still a favourite so have decided to post it before I forget about it. The film simply documents the procedure undertaken to create this timeless, classic shoe. The video is set in an Italian ‘shoe craftsmans’ workshop.
The use of innovative camera angles and detail driven camera shots, really keep you intrigued when watching this piece. It captures the artistic and creative process involved with creating a shoe. If you feel like I do about the Air Force One it’s the minor details the smell, the feel of the shoe which makes it unique to the rest, the kind of senses which this film captures and documents perfectly.
http://www.nike.com/af1/index.jhtml#l=1video
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